A team of specialists that live, breathe and create legally protectable names to give you a major competitive edge in the world of branding.
Strategically, globally and future-forward.
You can’t leave your mark without protecting it.
Any brand, product or service faces the risk of being copied. Even when it comes down to the most critical part of its identity — the name. Without an innovative name and its legal protection, someone else can use your name out of lack of originality or just lack of knowledge about intellectual property and correct business practices.
Great names are becoming rarer by the minute. Even when you think you’ve struck gold with a name that seems unique and original, it may, in fact, already be in use by another company. You can never guarantee its availability and ownership unless you go through the correct legal vetting process.
This brand name combines the words 'do' and 'daub'. It is short, witty, and interesting on the eye due to replacing the 'o' with a 'ü'. The umlaut is represented by colourful paint daubs to communicate the company’s service offering and vibrant personality.
'Deeghuys' is based on family values and speaks to the widely shared family experience of baking by selling frozen dough products for home use. The name translates to 'dough house' in Dutch, which is an ode to the owner's heritage and further underpins the concept of tradition.
‘Zölt' derives from a combination of 'salt' and 'exalt'. Salt was used as a currency before money, which links to the rewards one can earn on the app. Exalt refers to being raised to a higher position, much like players would be in the app. To communicate the brand's energetic ethos, we created a bright and dynamic brand identity.
'Débu' derives from the word 'debut'. The name's excellence lies in being simple, fresh and descriptive. The word 'debut' encapsulates the entire being of the app, as the platform exists to scout young musical talent. We created a loud and vibrant brand identity that fires up potential within the imagination of teenagers.
'Punchununu' is a common South African term of endearment for children. Pünchu's ethos is centred on African pride, making the name a perfect fit for them. The client approached us with the spelling 'Poonchoo', and after our creative direction, refined the brand name and identity into what it is today.
The name's simplicity and relevance to the industry are revolutionary, unexpected and bold. The use of such a universal and inspirational name reference's the company's agility and enables the brand to adapt to any changes in the energy industry in the future.
‘Ideafruit' resolves the logistical pain points of fruit delivery by being tactical with its distribution. The brand name strategically communicates the company's ability to implement innovative ideas surrounding the packaging and distribution of apples and pears to global clients. We collaborated with the talented South African graphic artist, Studio Kronk, to create the brand-infused illustrations that represent the whimsical and wonderful possibilities of nature.
'Phil' makes life on the road more convenient, from filling up with fuel to pre-ordering food at fuel stations and earning rewards. It intentionally sounds like the word 'fill' — which references filling up with fuel or food. Using a human name in this context helps users to connect with it as a personal assistant.
'KRUNA' is self-titled by its founder. It is a translation of his name, which means 'crown'. Having invented a life-altering medical apparatus, among other creations, the engineering firm is a powerhouse in innovation. We encapsulated their ethos by developing 'Create Anything' as their slogan.
Wolken is centred on refinement, which is the essence of quality clothing. The name is an ode to the owner's heritage as it translates to 'clouds' in German. The name is a symbol of renewal, elevation and quality. To encompass the aspirational tone of the brand we developed the campaign line “Reach the summit and touch the clouds”.
As a fusion of the words 'lock' and 'it', 'Lokkit' references the ease the business provides to its clientele and works as a vivid descriptor of their trade. The simplicity and campainability of the slogan 'Safe. Secure. Sorted.' further highlights their all-around service offering and positions them as a brand you can count on.
'Nuditea' is a composite of 'nudity' and 'tea', creatively appropriate for a natural and organic rooibos tea brand. The name's relevance demonstrates to the consumer that they are selecting a product straight from the earth. A soft and organic look is further communicated through the rounded logo and neutral colour palette.
Our services are all-inclusive. We devise your brand identity and set it in stone by legally protecting your assets.
We conduct in-depth observation and research of the market to create names infused with meaning that encapsulate your brand and inspire your audience. These are the types of names we create:
We bring your selected name to life by creating an impactful and meaningful logo that reflects your brand identity and distinguishes you from your competitors. These are the type of graphics we create and protect:
We follow a legal and research-intensive process in order to fully secure your name and logo in up to 45 classes. The main benefits of registering a trade mark are:
While each client and project is unique, we believe in following a tried-and-tested six-step process. Our process shows how we get from name creation to trade mark registration and ensures that you and our team are always on the same page.
We conduct in-depth observation and research of the market to create a selection of names that embody the entire being of your business, product, service or campaign.
We put the names to the test through a preliminary screening on the CIPC's company name database and other digital platforms to check for availability.
We present you with a set of 5 names that pass the first evaluation test, along with creative rationales and domain name availability.
We vet two of your chosen names with our legal counsel to confirm the availability of the trade mark and advise in line with any possible legal concerns.
Our creative expertise is two-pronged. After securing the name's availability, we then bring it to life by creating a logo that reflects your brand's identity.
The name officially becomes legally protected, and you can gain ownership of it forever. The creation-to-protection process has now come full-circle.
Trade mark registration is the legal process through which you apply for the ownership and protection of your brand's mark to distinguish it as part of your brand's identity.
Your brand equity is secured, and you are able to take legal action against copycats.
Protection is an investment as it will prevent unfavourable legal fees in the future.
Only you possess the right to use the registered asset, which acts as a defence against any potential legal disputes.
Clients can see that there is value and authenticity in your brand when it is registered.
After conducting the preliminary screening, we vet two of your chosen names with our legal counsel to confirm the availability of the trade mark and advise in line with any possible legal concerns.
Up to 10 days
The registration process can start after receiving the legal go-ahead. It can take up to two years for the process to be finalised. However, you are protected for the full period as soon as the application is filed.
Up to 2 years
Your trade mark is legally registered and protected for ten years. We offer renewal services to you every ten years to ensure that your trade mark remains your valuable asset.
Every 10 years
If you’re looking for a range of services specific to you that aren’t specified above, feel free to contact us for a customised naming and trade marking package.
Yes. You can contact us for a consultation based on the specific services that you require from us.
Yes. We can provide creative and legal expertise on your name and refine it where possible.
The ™ and ® are used as notice of ownership for marks such as a name, logo, slogan, colour, or combination thereof. The difference is that the ™ symbol is used for trade marks that are not yet registered or are still awaiting approval. In contrast, the ® symbol is used for trade marks that have been registered successfully.
It can take up to ten days for the brand name or logo to be cleared.
You can start using your name as soon as it has passed the trade mark availability search. Although it can take up to two years for a trade mark to be registered, there is a good chance that the brand asset is well on its way to becoming yours once you have filed for registration.
Yes. You can form your company by registering it and leaving it in a ‘dormant’ state until you are able to start trading.
Trade marks can be registered for various goods and services. All conceivable goods and services fall into one of 45 classes, and your trade mark will always be classified into one or more of these classes. This is done to ensure that your trade mark is protected in respect of all goods and/or services that it is used in. For example, the ADIDAS trade mark is protected in class 25, clothing and shoes, but it also falls in class 28 for rugby balls.
A trade mark cannot grant you exclusive rights to anything common in the trade or reasonably required for use. For example, "Window Cleaning Company" for a company that cleans windows is purely descriptive of the service provided by the company. Therefore, it would not serve to distinguish this company's services from those of a competitor. A trade mark also can't prohibit others from using your intellectual property in line with ways that won't lead to consumer confusion.
Send us a message about your project to get started.