Trade marking is the legal process through which you apply for the ownership and protection of your brand's mark to distinguish it as part of your brand's identity.
Registering your brand assets is one of the most valuable things you can do for your brand. There are many advantages to doing it, which is why we recommend it to all of our clients. Below are the top benefits of using a registered trade mark over an unregistered one.
Your brand equity is secured, and you are able to take legal action against copycats.
Protection is an investment as it will prevent unfavourable legal fees in the future.
Only you possess the right to use the registered asset, which protects against any potential legal disputes.
Clients can see that there is value and authenticity in your brand when it is registered.
After conducting the preliminary screening, we vet two of your chosen names with our legal counsel to confirm the availability of the trade mark and advise in line with any possible legal concerns.
Up to 10 days
The registration process can start after receiving the legal go-ahead. It can take up to two years for the process to be finalised. However, you are protected for the full period as soon as the application is filed.
Up to 2 years
Your trade mark is legally registered and protected for ten years. We offer renewal services to you every ten years to ensure that your trade mark remains your valuable asset.
Every 10 years
01
Any brand, product or service faces the risk of being copied. Without an innovative name and its legal protection, someone else can use your name out of lack of originality or just lack of knowledge about intellectual property and correct business practices. If you protect your name first, you can take legal action against anyone who tries to use your name.
02
Great names are becoming rarer by the minute. Even when you think you’ve struck gold with a name that seems unique and original, it may already be in use by another company in your class, causing you to have to change your name. You can never guarantee its availability and officially secure the rights to use it unless you go through the correct legal vetting process.
03
Even if you’re sure that nobody else is using your chosen brand name, we always recommend that you register it as a trade mark. You never know when someone might start using your name in the future and register it for themselves, even if you’re actively trading with it. If you didn’t protect it in the first place, another company can register it and force you to change yours, even if you’ve been using it for longer.
01
Any brand, product or service faces the risk of being copied. Without an innovative name and its legal protection, someone else can use your name out of lack of originality or just lack of knowledge about intellectual property and correct business practices. If you protect your name first, you can take legal action against anyone who tries to use your name.
Great names are becoming rarer by the minute. Even when you think you’ve struck gold with a name that seems unique and original, it may already be in use by another company in your class, causing you to have to change your name. You can never guarantee its availability and officially secure the rights to use it unless you go through the correct legal vetting process.
02
03
Even if you’re sure that nobody else is using your chosen brand name, we always recommend that you register it as a trade mark. You never know when someone might start using your name in the future and register it for themselves, even if you’re actively trading with it. If you didn’t protect it in the first place, another company can register it and force you to change yours, even if you’ve been using it for longer.
MOOV Fuel walked the entire creative journey with us from name creation to logo design and finally, trade mark registration. Their brand name is now completely protected in Class 39 (transport and distribution of fuels, gas and energy), which means they can run their business worry-free, knowing that their name is theirs and theirs alone.
Send us a message about your project to get started.
